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Our STORY

Owner Isak Sivi worked his way through the back and front end of the optical business, before opening his own location at Methodist Medical Plaza in 1977.  Over the years EyeMart has grown into 9 central Iowa locations.

In 2006, Isak’s daughter Rachel Sivi, moved back to Iowa from many years living away in Seattle, WA. She quickly found her place in the business and focused on the rebranding EyeMart. Together, Isak and Rachel oversee the operations and management, ensuring the value of excellence they expect their customers to receive.  

Eyemart's staff is highly trained and skilled when it comes to the finest lens options available. We work closely with our patients to make sure they love the frames they select. This is not a process we rush. We want you to take the time you need to make sure that you are making the best decision for your personality, face shape, coloring, prescription needs and budget.

Our philosophy is providing you with quality glasses at the most economical price in the market. Just like a designer clothing outlet, EyeMart has a large selection of unique and designer closeout frames to choose from for at least half the cost. In the past year we have also introduced a new line of styles that are current with the fashion industry yet conscious of low cost.